ABOUT MOUNTAIN COACH
Mountain Coach was founded with a clear mission to bring bespoke alpine adventures to health and fitness communities across the UK, while creating a retention system for the fitness studio. Recognising the transformative power of shared outdoor experiences, we create adventures tailored to the unique needs and goals of each health and fitness community, and we engage that community with beneficial and exciting content throughout a 9-month journey. Studio-centric customisation, member retention benefits for the studio, and the emotional resonance of shared outdoor achievements, is what sets Mountain Coach apart and makes it your strategic ally.
All our adventures are guided by International Mountain Leaders (IMLs) — globally certified professionals trained to degree equivalence, in mountain safety, navigation, and group dynamics, ensuring an exceptional and secure experience.
WHY CHOOSE
MOUNTAIN COACH
A 9-month member engagement system, not just a trip — includes training, promotion, and logistics.
Co-branded storytelling opportunities to attract new members and strengthen studio identity.
Tailored hiking adventures for fitness studios, aligned with community, values, and fitness levels.
Led by an experienced founder who understands studio culture and retention.
OUR VALUES
Community, Wellness, Authenticity, Sustainability, Personal Growth.
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We enhance member retention, engagement and community through tailored immersive adventure experiences.
OUR TEAM
UIMLA Badge
All our team hold the prestigious International Mountain Leader (IML) qualification. It is recognised across internationally and represents the highest standard in high-mountain trekking leadership. IMLs wear the UIMLA badge — a symbol of rigorous training, safety, and professionalism. The diploma has degree-level equivalence under the European education framework. Whether in summer or winter, you can trust an IML to deliver safe, expertly guided mountain adventures.
FOUNDER -
MOUNTAIN COACH LTD.
Tom Wilkinson
Tom Wilkinson, has a background in ultrarunning, mountaineering, and leadership, having led AXA Global Healthcare for 8 years as its CEO. Tom founded Mountain Coach in order to bring bespoke alpine adventures to health and fitness groups across the UK, and in doing so, boost local community and improve retention for fitness studios.
ALPINE TREKKING GUIDE
Gwen Bevan
Gwen is a GB age-group triathlete and British champion who took up the sport at 44 and completed Ironman Barcelona in under 10 hours. Her coaching and leadership inspire others outdoors, and she holds British Cycling Ride Leader 1 & 2 qualifications.
ALPINE TREKKING GUIDE
Andy Bevan
Andy is a former Detective Chief Superintendent with 33 years of Army and Police leadership experience. Now focused on outdoor development, he’s an experienced backcountry skier, ski mountaineer, and keen cyclist. He holds British Cycling’s Mountain Bike Leader and Ride Leader qualifications.
