ABOUT MOUNTAIN COACH LTD
At Mountain Coach, we exist to Motivate Movement, Develop Local Community and we firmly believe that Fitness Powers Adventure. Our 9-month journeys give gyms and fitness studios a unique way to bring these beliefs to life — keeping members training with purpose, strengthening bonds within their community, and turning everyday fitness into an Alpine adventure. The outcome? Members stay longer, advocate for their gym, and attract new sign-ups — driving retention, loyalty and revenue for your studio.
All our adventures are guided by International Mountain Leaders (IMLs) — globally certified professionals trained to degree equivalence, in mountain safety, navigation, and group dynamics, ensuring an exceptional and secure experience.
WHY CHOOSE
MOUNTAIN COACH
As the gym, you pay nothing and you make money through IMPROVED RETENTION and MEMBER ADVOCACY.
OUR SOCIETAL GOALS AND BELIEFS
1. We want to MOTIVATE MOVEMENT within the communities we serve.
2. We want to DEVELOP LOCAL COMMUNITY, as we fiercely believe that people need to have meaningful connections in order to thrive.
3. We believe that fitness should be used beyond its physiological benefits and therefore that FITNESS POWERS ADVENTURE.
OUR TEAM
UIMLA Badge
All our team hold the prestigious International Mountain Leader (IML) qualification. It is recognised across internationally and represents the highest standard in high-mountain trekking leadership. IMLs wear the UIMLA badge — a symbol of rigorous training, safety, and professionalism. The diploma has degree-level equivalence under the European education framework. Whether in summer or winter, you can trust an IML to deliver safe, expertly guided mountain adventures.
FOUNDER -
MOUNTAIN COACH LTD.
Tom Wilkinson
Tom Wilkinson, has a background in ultrarunning, mountaineering, and leadership, having led AXA Global Healthcare for 8 years as its CEO. Tom founded Mountain Coach in order to bring bespoke alpine adventures to health and fitness groups across the UK, and in doing so, boost local community and improve retention for fitness studios.
ALPINE TREKKING GUIDE
Gwen Bevan
Gwen is a GB age-group triathlete and British champion who took up the sport at 44 and completed Ironman Barcelona in under 10 hours. Her coaching and leadership inspire others outdoors, and she holds British Cycling Ride Leader 1 & 2 qualifications.
ALPINE TREKKING GUIDE
Andy Bevan
Andy is a former Detective Chief Superintendent with 33 years of Army and Police leadership experience. Now focused on outdoor development, he’s an experienced backcountry skier, ski mountaineer, and keen cyclist. He holds British Cycling’s Mountain Bike Leader and Ride Leader qualifications.
