At Mountain Coach, we exist to Motivate Movement, Develop Local Community and we firmly believe that Fitness Powers Adventure. Our 9-month journeys give gyms and fitness studios a unique way to bring these beliefs to life — keeping members training with purpose, strengthening bonds within their community, and turning everyday fitness into an Alpine adventure.
The outcome? Members stay longer, advocate for their gym, and attract new sign-ups — driving retention, loyalty and revenue for your studio.
Financial gains for a gym of circa 200 members with retention at 75% and a monthly membership fee of £120, would typically be £10,080 after just 1 year and if the programme continues for 3 years, it’s approximately £30,250. The LTV (Lifetime Value) contribution is £51,800
This is at
ZERO INVESTMENT OR COST FOR THE GYM.
Total Members
Current Retention Rate (%)
Member fee per month (£)
Total Additional Income Year 1
Additional Revenue Over 3 Years (£)
Lifetime value created
£0
BY JUST 1 YEAR WITH MOUNTAIN COACH LTD.
Above x 3 years
​Industry average ranges between 60% and 80% retained
Total of annual retention improvement + new members aquired
This is the value of a member during its lifespan with your gym. If your retention is 75%, your average member stays 48 months (4 years). If your average retention is 90%, your avg member lifetime is 120 months (10 years) The value is then established by multiplying that lifetime by the monthly gym membership fee.
WHY PARTNER
STRENGTHEN COMMUNITY
Shared challenges create lasting bonds.
NO EXTRA WORK OR COST FOR YOU
We handle all the heavy lifting.
BOOST RETENTION
Members stay engaged with a clear goal.
INCREDIBLE CONTENT
Fuel standout brand moments.
DIFFERENTIATE
Offer life-changing adventures that set you apart.
HOW IT WORKS
The Partnership Journey
Between Mountain Coach, Your Studio, and Your Members
This is our proven 9-month engagement system, built to strengthen retention, inspire loyalty, and deliver lasting impact. Below, you’ll see exactly how each phase works - from the first conversation to the final summit and beyond.
WEEK
1
KICK-OFF CONVERSATIONS
Alignment with the Studio on the value of a tailored adventure to boost member retention and acquisition.
WEEKS
2-3
SPARK MEMBER CURIOSITY
We supply exciting content: videos, images and testimonials for member promotion, plus in-studio presentations with Q&A and support on designing promotion assets such as posters.
WEEKS
3-4
SHAPE THE ADVENTURE
Members engage with content and complete a short survey via a dedicated landing page to shape the trip.
WEEKS
5-6
PRESENT THE TAILORED ADVENTURE
​We create the custom adventure and promote it through your studio’s channels using our promotional content. A dedicated webpage highlights key details of the journey and training phases.
WEEK
7
COMMITMENT DAY
Members secure their space with a non-refundable deposit, gain access to a dedicated site with key details, and join a WhatsApp group for their studio’s adventure cohort.
WEEK
8
SUMMER
AUTUMN
PREPARE AND CONNECT
Members prepare via multiple UK-mountain prep days, plus systematic guidance on topics ranging from kit, to alpine weather. Feedback from the UK-prep days feeds into tailored training in the Studio.
SUMMER
AUTUMN
THE ADVENTURE & BEYOND
The adventure delivers with joy, stronger community, improved wellbeing and more motivation to train!
AUTUMN
WINTER
POST-ADVENTURE PROMOTION
Post-trip content: drone footage, summit photos, quotes & interviews with the studio featured in every highlight. Your fitness space becomes more than just a place to train - it transforms into a source of pride, connection, and loyalty.
CASE STUDIES
Elevate Fitness Studios - Hampshire, UK
Turning training into something unforgettable.
Elevate is a thriving independent studio - but like many, they were seeking:
• Stand-out differentiation in a competitive market
• Deeper community connection beyond studio walls
• A meaningful goal to drive consistent member engagement
They wanted something truly inspiring - not just another fitness challenge.
WHAT ELEVATE SAID
“Since partnering with Mountain Coach, our retention for the whole studio population has improved and referrals are significantly up, all of which is materially increasing our income. In financial terms, we estimate it will add at least £114,000 in additional Member Lifetime Value. A true game-changer and it's FREE for the studio/gym!”
- Alfy Whittingham, Owner
A DIFFERENT KIND OF ROI
• Business ROI - revenue growth, retention & new member advocacy
• Human ROI - confidence, purpose & relationships built through shared challenge
Elevate Fitness Studio has extended its partnership with Mountain Coach for the following year!